The Requirements
McDonald’s wanted to create a building of the highest quality, in an exceptionally tight timescale and within the constraints of the country’s busiest building site.
The 500-seater Millennium Experience restaurant would be the company’s largest restaurant in Western Europe, positioned directly in front of the Millennium Dome. Equivalent in size to eight McDonald’s drive-thru restaurants, this scheme needed to incorporate state-of-the-art technology, including a video wall, digital menu boards, express service lanes and remote drinks stations.